The Bachelor
of Mass Media course is the second self financed course started
by the college in the year 2000. It was started by the college
in the very year in which it was introduced by the University
of Mumbai. It has been headed by Dr S S Saksena initially and
later on by Mr Subhash Athavale. Currently Dr Charanjeet Kaur
and Prof Prashant Kelkar are the Coordinators of department.
The other
full time faculty members of BMM are:
Prof Sucheta Gandhi (MA in English Literature and M Phil)
Prof Varsha Tilokchandani (MA in English Literature, and MBA)
Prof Girish Choudhary (MA in History)
In addition
Expert Faculty from industry and the field are invited for specialized
subjects as Visiting Faculty and for Guest lectures. Some of the
eminent visiting faculty include Dr Harinarayan, Dr Narendra Vispute,
Prof Swati Sable, Mr N Ganesh, and Prof Santosh Pathare. In house
faculty includes the faculty from the conventional courses like,
Prof Prashant Kelkar, Prof Vilas Gaikar and Prof Pradeep Gangurde.
Academic
activities
The department offers the three-year Bachelors course in the field
of Mass Media. In the First year of the course students are introduced
to various aspects of study of social science such as Economics,
Sociology, Political Science and skill based subjects such as
Effective Communication Skill, Introduction to Computers. In the
Second year of the course students are acquainted with Media related
areas such as Organizational Behavior, Media Studies, Print Production
and Photography and Introduction to Journalism. In the Third year
students can specialse either in Journalism or Advertising.
An instructive
practice of the department involves regular class room teaching,
effectively assisted
by group discussions; debate sessions, Presentations by the students,
Screening of Short films, documentaries, movies and various internal
assignments conducted regularly. Various innovative and creative
assignments, study tours, field visits, guidance lectures by the
expert from industry are arranged regularly to broaden the horizon
of the students and to get them industrial exposure.
Extra
Curricular activities of the Department-
Faculties of the department take special effort under the guidance
of Coordinators to train students and to facilitate their participation
in various intra- collegiate and inter-collegiate competitions.
Students of Mass Media regularly participate in MAMI festival,
organization of Standard Charted Mumbai Marathon,
Inter collegiate festivals such as Polaris festival
by Wilson College, Blitzkrieg festival by K C College, Impressions
festival by Vivekananda College etc. Anti Human Trafficking
movement by Save the Children India Foundation.
The Department also organizes an intercollegiate Festival “Entity”.
Students of
the Mass Media do Photography and Video shooting and Reporting
including Documentary making of all programs arranged
by the college from time to time.
As a result
of ongoing efforts by the department and students Mr. Sagar Bhadrige
student of SYBMM won Best Actor award in the Youth Festival organized
by the University of Mumbai, Bharati Kalani’s group of FYBMM
and Sunil Jagnani’s group of SYBMM won Third and Fifth position
respectively for their One-Minute short films on the issue of
Human Trafficking in the competition organized by Save the Children
India Foundation. Students of TYBMM won Third prize for EDITOLOGY
at Polaris Festival of Wilson College. Rohit of TYBMM has bagged
the 2nd prize in editing for his entry in the MAMI Festival this
year. One of our students Chetna Israney was the University topper
in BMM examinations in 2005-2006.
Community
Outreach Activities by the Department
For political awakening among the residents of the city of Ulhasnagar,
students of Mass Media had organized Social awareness
Skit on the issue of “Right to Vote”
at four different places in the city.
To cater to
the creative urge of the students and spread social awareness
department organizes annually a poster exhibition called “Envisage”.
Posters exhibited in the program are on the social issues such
as Women Empowerment through Education, Blood Donation, and Aids
Awareness etc. It helps in spreading social awareness and sensitizing
people towards different social aspects of society.
Study
Tour
Department of Mass Media regularly organizes Study tour for all
three classes, which enable students to get first hand exposure
and to keep track of current trends of various aspects of Print
media, E-Journalism, Broadcast Journalism, Moviemaking and Advertising
designing industry. To fulfill these objectives department has
so far organized study tour to Times of India Printing Press in
Mumbai, Lokmat Newspaper Press and PepsiCo manufacturing Unit
in Nasik, All India Radio station in Mumbai and to Ramoji Film
City at Hyderabad.
Alumni
of the Department
Alumni of the department are making their presence felt in all
Media related careers such as Print Journalism, E-Journalism,
Photography, Ad-Designing, Media Marketing, Event Management Media
Production etc. Many of them are working for prime print media
publications like DNA, Mumbai Mirror, The Afternoon Dispatch and
Courier, Indian Express and The Times of India.
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